I was given no training, only one piece of advice: go in with confidence and sincerity. Know your numbers inside and out. Explain exactly what the investment was for. And then—after you ask—stop talking.

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That last part was the key.

So I did it. I made my ask—brief, clear, specific. And then I shut up.

She didn’t like it. She hesitated. She talked her way in and out of it. But while she spoke, I listened and after what seemed like an eternity (it wasn’t) I heard her talk herself into it. What I had said made sense. I had connected the dots for her and made it easy for her to say yes.

Still, no one was more surprised than I was. It was exhilarating! And I wanted to do it again, and again. And I did—raising millions of dollars over the next 25 years.

It was only years later that I realized something: most people—especially women—fear asking for money. They fear talking about money at all. And that’s when I made a decision. I wouldn’t gatekeep what I had come to naturally to me. So I spent my career mentoring women on my teams to make fearless asks of their own.

Later, as a startup founder, I began asking for myself—and learned firsthand how difficult, vulnerable, and challenging it can be. That’s how Confident Capital™ was born.

I took my 25 years as a veteran fundraiser, my time in the trenches as a founder, and my passion for helping women lead with courage—and built a program to teach female founders how to raise money with clarity, credibility, and confidence.

Here’s what you’ll find here:

• Mindset shifts that turn fear into fuel.

• Practical scripts and strategies to craft fearless asks.

• Tools for choosing capital that aligns with your mission.

• Real talk about what it actually takes to raise money as a woman in the arena.

Here’s how to be part of it:

• Free subscribers get occasional insights and updates.

• Paid subscribers get full access: playbooks, scripts, case studies, and community.

• Founding members get all of that plus insider briefings and invitations to exclusive pitch retreats with VCs.

Because fundraising isn’t begging—it’s leadership. And leadership is a muscle you build by asking, holding the silence, and letting your conviction do the work.

Welcome to Confident Capital™. I’m glad you’re here. Let’s get you fully funded. You deserve a seat at the table for your vision, your tenacity and your courage to step into the arena.

I believe in you.

Preeti, xoxo

Thanks for reading my Substack! Subscribe for free to receive new posts and support my work.

For over twenty-five years, I’ve raised millions for institutions, startups, and nonprofits. I’ve seen firsthand how capital moves—and what happens when women are left out of the room.

Here’s the truth: fundraising isn’t about who you know or how slick your pitch deck looks. It’s about clarity, courage, and the confidence to ask without apology.

That’s why I created Confident Capital™.

This Substack is where female founders will learn to do exactly that—turn vision into capital, confidence into leadership, and leadership into impact. Here, we’ll cut through the noise and talk straight about money, power, and possibility.

Because the future doesn’t belong to those who wait to be invited. It belongs to those bold enough to ask.

This is Confident Capital™.

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